Why does one need this? Maybe because they don't want to strap on a plastic, phallic, flag pole anchor every time they have a nice fish on? I don't know.
What I do know is that I dig the smart design, and respect that this guy took this idea and ran with it. I might even pick one up for some of the saltwater fishermen in my family. For a Kickstarter pledge of $25, it seems reasonably priced, but since he's gotta hit $20,000 to fund the project, there's still a long way to go.
Watch the video below, or check out the website HERE to learn more.