The fact that it was announced the day before April Fools', makes many think it's a joke. Maybe it is, maybe it isn't, I guess we'll find out today.
Anyway, where there's smoke, there's fire, and how awesome of a service would this potentially be for fishermen? I mean think of all of the items you either run out of, lose, or simply forget to bring with you. Pair a "dash" button with Amazon's drone copter air force, and you could have immediate, on the river delivery of pretty much anything...
Fear not, Troutrageous! Dash will have you covered!
"Those trout wont take with a 5x tippet today...I think I need 7x..."
"Crap, lost another one of my nymphs on a rock dragging bottom..."
"Uhh...ummm...hey TJ, I need a new rod tip..."
And most importantly...
"That friggin' YETI is a pain in the ass to drag around everywhere, BEER ME!"
Seriously, note to Perk Perkins...I'm spoon feeding you genius here. Incremental revenue streams galore. I hope you're taking notice before Jeff Bezos does, trout season is upon us.