Well, after some more search engine sleuthing, it's Prada's fault. Actually has been since Spring 2009.
Here's a link to an article about it, if you're really interested in learning more.
As for this post, consider it over. I'm feeling less masculine for writing it already. I need to go throw on some Wranglers & Carhartt and roll around in the mud or something...
I promise, no more pictures of women in waders unless they are wearing much less clothing.