Last November I wrote a post about how Blogger noted that they increased the "intelligence" behind their "Next Blog" functionality (a little link in the upper left hand side of the header of each Blogger blog) to direct you to other blogs that share a similar content theme. It was kind of a facetious post, because after a few clicks, I was no longer looking at fishing websites, but had diverged into Scrapbooking & Norwegian photography sites.
Well, I will have to say that a few months later, I'm taking back any snarkiness (real or perceived) in that post. After doing a study of the Google Analytics associated with my blog, I've noticed that a SIGNIFICANT portion of the traffic to my blog is coming as a "Next Blog" referral from someone else's site. North of 40% worth.
Additionally, a nice side effect (I'm assuming), is that I've also almost tripled my "Followers" in about the same time. Coincidence? Perhaps...but then again maybe not.
Now, I don't make money off my blog so attracting a huge number of visitors is not really the goal. (That being said, you can certainly buy some Troutrageous junk here should you be so inclined) However, since I do use my blog to network & meet people with similar interests, I can't help but applaud Blogger and give credit where it is due; I think the improvement in the "Next Blog" functionality is great!