BASSCAR - Literally...
It's kinda funny when the term "BASSCAR" gets thrown around in reference to professional bass fishing. You know, those anglers with their clothing and boats all adorned in sponsorships, reminds folks of similarly decorated NASCAR cars and drivers.
Well, this weekend in Talladega, looks like the #4 Busch Chevrolet SS driven by Kevin Harvick is going true BASSCAR...and TROUTCAR as well!
|One side Largemouth Bass, the other a Cutthroat Trout|
It's actually part of a cool promotion "Trophy Can" that Busch is running...
"Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They'll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman, Kevin VanDam."
Sounds to me like it's time to put beer snobbery aside and go fishing for a Trophy Can!
More info HERE in the press release.