Big pictures and fonts, integration of video, and a new shopping format create a pretty unique experience that is a far departure from the original, static website they've used for the last few years. It's also a responsive design, so it displays well on all formats of consumption - desktop, tablet, or smartphone. I'm all for change, and even though I'm probably biased since I love tenkara and anything online that's bold and media-rich, I think this is a positive (and overdue) update.
Per the press release:
Daniel Galhardo, founder of Tenkara USA, says, “The web has evolved since we started the company in 2009, and there are many new tools to help us effectively tell the story we’re trying to share. It was time to invest in a new platform to share the great amount of content we have created over the years. I think this may be one of the best examples in content marketing available anywhere.”
The new Tenkara USA website launches today with products, videos, techniques and lots of information. Additionally, for customers wanting to find local resources, the new website features a “Tenkara Community” page, and the “Tenkara Guide Network”, a directory of guides who use tenkara as their preferred method of fishing, as well as a listing of tenkara dealers throughout the country.
Check out the new site HERE.