Put A Trout On It
Okay, before you freak out, and accuse me of being some sort of tenkara elitist or a member of the "Children of Daniel" cult (oh, it's real)...the pic above is just a joke...and only partially attributable to Yvon Chouinard. Watch THIS and it might make more sense.
Personally, I couldn't care less if Patagonia slaps their trout on TFO tenkara rods, teaches "non-traditional" tenkara techniques, or even launches a Nano Puff-clad army assault on Boulder. That said, Yvon and crew just better stay away from grocery stores if they know what's good for them. Because if you think tenkara people are territorial, those "Whole Foods" people are freakin' insane...
(This guest post was originally published on Casting Around in April, 2014, at a time when Patagonia's entry into the tenkara market created quite a stir...)